We purchased a 36 acre cornfield right in the middle of Racine county at the end of 2020! We are currently adding infrastructure, planting perennials, and making BIG plans for the future of this farm.

The goal: to provide a legitimate wholesale option for florists in the area. An option that focuses on sustainability for the planet as well as the humans who grow and work with these flowers.

The big secret is that the floral industry is actually pretty dirty. We’re talking about a lot of jet fuel, a lot of single-use plastic, and very likely chemicals that you would not want to handle.


Our first growing season on the farm was 2021 and we have been on a roller coaster ride ever since! What was a typical cornfield, for probably my entire lifetime, is being transformed into a floral oasis. It is going to take a few years to rehabilitate this field in to something that is alive and thriving. We are working on plans for cover cropping, field rotation, and combating soil erosion.

The first few years have been heavy on the infrastructure. A giant well, irrigation, some unheated greenhouses, a couple of walk-in coolers, fixing up these barns so we can work in them, tractors and implements. My gramps told me that if I wanted to make a million as a farmer I had better start with two million. He may have been onto something!

We are planting a lot of trees, shrubs and perennials. Not only to offer a more unique selection to you all. But also to up the biodiversity on this piece of land. We know that variety is the spice of life. Literally! More biodiversity means healthier ecosystems, which means healthier plants, which means better flowers. Who doesn’t want that?!


My name is Emily Watson (and that’s my super supportive husband Nich) and I dreamed up this plan out of an intense desire to bring a greater variety of locally grown flowers to Milwaukee-area designers. I am in a unique position to truly understand what is possible in this area.

I have been growing cut flowers on a smaller scale since 2008. I know what works here (and what doesn’t).

As a floral designer, I have a deep understanding of the flower trends, quality, and quantity involved in producing a beautiful wedding.

I have a degree in biological conservation and a lifelong commitment to environmental sustainability and responsible land use.